Apple will soon deliver billions more in cash to investors. Here’s how it stacks up to the rest of Big Tech.

Apple is likely to boost its buyback program by another major sum on Thursday — further differentiating itself from many of ...

Tim Cook says Apple Maps release was a 'really big mistake'

Apple CEO Tim Cook said during a town hall the release of Apple Maps in 2012 was a "humble pie" moment for the company, ...

Will New Apple CEO John Ternus, Hardware Engineer & F1 Fan, Deliver Next Transformational Device, AI Strategy & Stay The Course In Streaming?

John Ternus replacing Tim Cook as Apple CEO launches the tech giant into a new era, in which it faces challenges such as AI ...

Apple under Ternus: what comes next for the tech giant’s hardware strategy

John Ternus, Apple's incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its ...

Tim Cook is stepping down as CEO of Apple. Here’s a look at his 15-year legacy, from new products and services to China expansion.

Cook, who joined Apple in 1998, succeeded Steve Jobs as CEO in 2011 and went on to transform Apple into a $4 trillion ...

Apple’s New CEO John Ternus Inherited One of the Toughest Jobs in Tech. Here Are His Biggest Challenges.

Ternus takes over in September facing App Store antitrust battles, AI competition, China risks and a $4 trillion legacy.
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Apple retires well-known product after 20 years as it shifts strategy

Apple is scrapping its high-end Mac Pro desktop after two decades, signaling a shift in how the tech giant targets professional users, according to reports. The company has quietly removed the Mac Pro ...

Apple switches CEO: What it means for the iPhone maker

Apple's top hardware engineer John Ternus will lead the $4 trillion iPhone maker, as Tim Cook steps back. Will Apple chase rivals for the smartest intelligence, or deliver the best personal AI ...
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Apple turns 50. How the tech giant started, almost failed, and is shaping the future in long game

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret ...

John Ternus is taking over from Tim Cook as Apple’s CEO

This September, Apple CEO Tim Cook is stepping down and will be replaced by John Ternus, the current head of hardware. But ...
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Apple-hating tech bros are lying to you

Before Apple unveiled the MacBook Neo on Wednesday, the consensus online was that it would cost too much. Following the shuffling of the MacBook Air lineup on Tuesday, it became clear that the Neo ...